Boscobel CEO Joyce Bosc Analyzes Top 100 GovCon Slogan Changes In Washington Technology
Military veterans. Government contracting. Aerospace industry. These are three things we care about deeply. And when we learned that Veteran Institute for Procurement (VIP) is about to launch the country’s first VIP AEROSPACE training class, we had to learn more....
Originally appeared in Washington Technology on December 21, 2020 You can tell a lot about a government contractor’s market positioning from their slogan. And that’s how it’s supposed to work. Slogans and taglines are meant to convey the company’s brand to customers...
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