Definitive Logic proudly serves as a trusted advisor to its federal, military and commercial clients, consistently transforming massive amounts of data into practical insight for each organization. The company is growing quickly, as clients increasingly look to Definitive Logic’s business intelligence, technology and analytics experts to solve their financial management, real estate and health IT challenges. While Definitive Logic enjoyed strong and trusted relationships with its customers when working face-to-face, the company didn’t have an established social media program. To highlight the company’s expertise and further engage in customer and industry conversations, Definitive Logic executives sought to create a reliable and compelling presence on social media.
Boscobel initiated a social media program to support social conversations where federal government executives are most engaged: LinkedIn, Facebook and Twitter.
The Definitive Logic program started with a review and update of the company’s existing social media profiles, to better reflect the company’s capabilities. We then found and followed key customers, targeted media and industry thought leaders, discovering relevant social conversations in Definitive Logic’s communities of interest. Our content calendar ensured a steady schedule of posts that touched on the company’s expertise across its centers of excellence and business solutions practices. In addition to industry news, posts included company news, awards, industry events and charity participation, and job openings. It also included blogs and articles written by Definitive Logic subject matter experts (SMEs).
Through a strategic collaborative and consistent approach to social media, Boscobel helped Definitive Logic increase its social engagement across all three social channels in just four months:
- 20% increase in LinkedIn followers
- Six-fold increase in Facebook reach and impressions
- 144% increase in the number of Twitter followers
By curating and creating relevant content, customizing posts to fit with the culture of each social channel and posting when constituents are online, Boscobel crafted a compelling social media program. We helped strengthen Definitive Logic’s position as a data and technology authority as well as a desirable place to work for new recruits. Our efforts reinforced Definitive Logic’s reputation as an expert, driven and trusted partner to clients.
Boscobel has helped us advance our social media approach at Definitive Logic. It’s encouraging to see our engagement metrics increasing across LinkedIn, Facebook and Twitter.