FedBizBeat is our B2G blog, dedicated to providing government contractors with the latest news and information in government and industry. It is also the source for updates regarding executive leadership, content marketing, contract wins and more.
What Do Government Buyers Really Want in Marketing?
Because commercial and federal buyers have different goals, interests, and decision-making processes, they have different needs for your sales and marketing cycle. Successful marketing strategies align with the customer buying journey.
WEST 2023: What the Navy, Marine Corps and Coast Guard Need
Cosponsored by AFCEA International and the U.S. Naval Institute, the conference welcomes military and industry thought leaders for discussions on state-of-the-art networking capabilities, technologies and defense tech demonstrations.
TechNet Indo-Pacific 2022: Data, Force Protection, New Tech and More
A perennial item on the military’s list of needs is cybersecurity. This year, the conference focused on zero trust, especially its identity management and access control capabilities.
Going to a Trade Show? Put Yourself in a Reporter’s Shoes, First
Now, put yourself in a GovCon reporter’s shoes. They, too, are likely planning to attend multiple shows each season. With the return of live events, they are short-listing the ones they’ll travel to, scanning programs to select the sessions they’ll attend, conducting background research and tightly scheduling their competing priorities.
AUSA 2022 zeros in on zero trust, cloud and future tech
The Association of the U.S. Army (AUSA) took on the theme of “Building the Army of 2030” at its 19th Annual Meeting and Exposition.
AFA Air, Space and Cyber Conference Spotlights Innovation
A day after celebrating the Air Force’s 75th anniversary, the Air and Space Forces Association (AFA) kicked off its 2022 Air, Space and Cyber Conference. Held this year Sept. 19 to 21 in National Harbor, Maryland, the summit is the leading professional development and...
The Leading Ladies of PR and Communication
PR NEWS recently released its 2022 class of Top Women in PR, which included 29 Change-Makers, 15 Entrepreneurs, 20 Industry Innovators, 17 Mentors and 23 Rising Stars. It was truly an honor to be listed alongside these talented women as one of the top 15 public...
Boscobel announces new strategic partnership with Focused Image, a fast-growing GovCon branding, digital marketing and web firm
Now one of the nation’s leading independent buyers of GovCon paid LinkedIn advertising. Today, our colleagues at Focused Image announced the acquisition of six new government contractor clients in just 60 days. They also announced a new strategic partnership with us!...