Pre-RFP Account-Based Marketing (ABM)
For major procurements, it is crucial to build awareness before and after the award. We work with your business development and capture teams to understand the customer and requirements, define the differentiators for the proposal and ghost your competitors. By doing so, we develop pre- and post-RFP account-based campaigns that leverage your thought leadership via public relations, federal marketing and advertising to help position your company as a key prime or a must-have partner.
Pre-RFP Account-Based Marketing (ABM) Services
- Advertising design and placement
- Bylines, white papers and case studies
- BD tools and support
- Spokesperson training
- Interview facilitation
- Media relations
- Sponsorships and trade show support