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Are you wondering how to align your business development with the real needs of your government customers? What challenges, and opportunities, are presented by the government travel and event restrictions? What’s important to keep in mind when communicating to key stakeholders in mergers and acquisitions?

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  • Aligning Marketing, Business Development, Capture and Proposals for Federal Contracts
    This white paper explores how effective four-way collaboration among operations, business development, capture management and marketing can make a winning difference in government contracting. It also provides a strategic communications “playbook,” detailing essential marketing strategies and tactics for government contractors.
  • Best Practices for Creating a Reporter-Friendly Website
    As reporters’ jobs have become increasingly challenging, corporate websites play an ever-growing role in engaging reporters who cover industry and business news. This white paper examines market research and published works to better understand reporters’ needs and how your company’s website can support (or block) them in their efforts to write about your organization.
  • Connecting with Government Customers in an Era of Event and Travel Restrictions
    This white paper, based on a Government Event Attendance PulsePoll™ from Market Connections, Inc. and Boscobel, confirms the negative implications of government travel and event cutbacks on both federal agencies and government contractors. The study identifies how government employees plan to obtain the information and training they had previously received at events.
  • How to Win with GovCon Reporters at Trade Shows
    This white paper highlights best practices for connecting with government technology reporters at trade shows. These recommendations are based on Boscobel’s recent AUSA 2019 survey responses from registered aerospace, defense and government media professionals.
  • Stakeholder Communications in an M&A Environment
    This white paper discusses how communications to both internal and external stakeholders should be used to help an organization successfully accomplish the goals established for the merger or acquisition. The transaction’s success is dependent upon the support received from employees and other stakeholders in the company – before, during and after its conclusion.                                                                                                                                                                                          

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