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- Aligning Marketing, Business Development, Capture and Proposals for Federal Contracts
This white paper explores how effective four-way collaboration among operations, business development, capture management and marketing can make a winning difference in government contracting. It also provides a strategic communications “playbook,” detailing essential marketing strategies and tactics for government contractors.
- Best Practices for Creating a Reporter-Friendly Website
As reporters’ jobs have become increasingly challenging, corporate websites play an ever-growing role in engaging reporters who cover industry and business news. This white paper examines market research and published works to better understand reporters’ needs and how your company’s website can support (or block) them in their efforts to write about your organization.
- How to Win with GovCon Reporters at Trade Shows
This white paper highlights best practices for connecting with government technology reporters at trade shows. These recommendations are based on Boscobel’s recent AUSA 2019 survey responses from registered aerospace, defense and government media professionals.
- Stakeholder Communications in an M&A Environment
This white paper discusses how communications to both internal and external stakeholders should be used to help an organization successfully accomplish the goals established for the merger or acquisition. The transaction’s success is dependent upon the support received from employees and other stakeholders in the company – before, during and after its conclusion.