FedBizBeat is our B2G blog, dedicated to providing government contractors with the latest news and information in government and industry. It is also the source for updates regarding executive leadership, content marketing, contract wins and more.
How to Market in a Mature Federal Marketplace
Last week, I had the pleasure of joining Market Connections’ President Aaron Heffron for a webinar on Differentiation in a Crowded Marketplace. A look at some of the top government contractors’ cybersecurity services web pages (language, colors, fonts, imagery)...
How to Win Government Contracts with Internal Collaboration
As another federal fiscal year winds down, I’m thinking about the big government contract wins this year. For government contractors who figure out how to consistently win, congratulations! I’m happy to say, many of these big winners are our clients! To help our...
How to Make Your Website Reporter-Friendly
I’ve had the pleasure of working with many editors and journalists over the years. I’m always impressed with reporters who dig behind the headline of a story. Their job is tougher than it once was. They have a 24/7 digital news cycle. Industry surveys confirm that...
5 Smart Ways to Make the Most of Your Next White Paper
Last month, I attended two great industry events, PSC’s Annual Conference and the Mid-Atlantic Marketing Summit. Both were amazingly educational, which got me thinking about white papers and how vital they are to this industry. When done well, white papers are a...
Top 3 Things Every Busy Exec Should do on LinkedIn
With so many competing priorities, it’s sometimes tough for busy executives to commit to LinkedIn. Like it or not, LinkedIn is already part of the conversation about you, your company and your products or services. Anyone who wants to know more about you or your...
Top 5 Social Media Tools for Marketers
There are a lot of social media tools in the market. Whether you’re a GovCon or government agency marketer, social media tools can help you draft and schedule content, engage with your community, analyze your posts and much more. I always enjoy researching and keeping...
5 Fundamentals for a Fantastic Conference This Year
Spring! It’s filled with the promise of a rich and colorful season. It’s also a reminder that industry conferences and events are ramping up, with their own potential for growing customer relationships and elevating industry visibility. I’m delighted to learn that,...
Exclusive! Q&A with Market Research Leader Lisa Dezzutti
Following up on the 2017 Federal Media and Marketing Study presentation from Market Connections, I decided to reach out to CEO, Lisa Dezzutti, to dig a little deeper into this year's research results. Having seen her lead the wonderful organization for so many years,...