Spring! It’s filled with the promise of a rich and colorful season. It’s also a reminder that industry conferences and events are ramping up, with their own potential for growing customer relationships and elevating industry visibility. I’m delighted to learn that,...
Following up on the 2017 Federal Media and Marketing Study presentation from Market Connections, I decided to reach out to CEO, Lisa Dezzutti, to dig a little deeper into this year’s research results. Having seen her lead the wonderful organization for so many...
Industry analysts can be tremendous resources to companies that are building and delivering products and services in the industry where analysts have an expertise. However, it’s important to find the right firm (and analyst) fit. And, you need the right team and...
We’re all customer-focused. We shape our product and service offerings with government customers in mind. We build processes to ensure on-time delivery of contracted deliverables. Some organizations, though, excel at customer intimacy. They turn satisfied...
2018 is here and so are new industry awards opportunities. Awards are a wonderful way to promote your thought leadership, increase your brand visibility and earn third-party credibility. They put your company in the spotlight, highlighting successful programs,...
