How to Market in a Mature Federal Marketplace

Last week, I had the pleasure of joining Market Connections’ President Aaron Heffron for a webinar on Differentiation in a Crowded Marketplace. A look at some of the top government contractors’ cybersecurity services web pages (language, colors, fonts, imagery)...

Boscobel Releases 2018 Top 100 Government Contractor Slogans

Federal marketing resource provides insight into company positioning SILVER SPRING, Md. – Boscobel Marketing Communications, Washington, D.C.’s top PR firm exclusively focused on government contractors, announced today it has published its “2018 Top 100 Government...

How to Make Your Website Reporter-Friendly

I’ve had the pleasure of working with many editors and journalists over the years. I’m always impressed with reporters who dig behind the headline of a story. Their job is tougher than it once was. They have a 24/7 digital news cycle. Industry surveys confirm that...

5 Smart Ways to Make the Most of Your Next White Paper

Last month, I attended two great industry events, PSC’s Annual Conference and the Mid-Atlantic Marketing Summit. Both were amazingly educational, which got me thinking about white papers and how vital they are to this industry. When done well, white papers are a...