How to Market for Must-Win Government Contracts

Increasingly, I find myself drawn to marketing conversations about “must-win” government contracts. Part of what I love about those exchanges is the underlying belief that a company’s internal marketing team can be an effective partner in capturing new business....

Execs on the Move – March 2017

FedBizBeat congratulates the following GovCon executives on their new roles. Mike Deutsch was selected as vice president of digital services by CollabraLink Technologies, Inc. David Greer was named senior vice president and chief programs officer for Project Lead The...

Contract Wins – March 2017

FedBizBeat congratulates the following GovCons on their hard-earned contract wins.   Altamira Technologies Corporation was awarded an $18 million contract to provide classified, full lifecycle engineering, development and sustainment of a mission-critical system in...

How to Introduce Video into Your Marketing Mix

Lately, it seems like everyone is talking about video sharing. Friends. Clients. Industry leaders. We all agree that video is here to stay – for personal and business stories. YouTube recently confirmed my hunch, reporting that people are watching an amazing one...