RMC Case Study

Challenge

Risk Mitigation Consulting (RMC) was founded in 2011 to deliver Mission Assurance and risk management solutions to U.S. Department of Defense customers. More than 10 years later, the company had expanded its team, its expertise, its solutions, and the customers it served — with little change to their brand or message. The leadership team wanted a refreshed brand and website to better convey the current company’s capabilities and commitment to partnering with federal and commercial customers to build a safer world.

Solution

The Boscobel team, in collaboration with its digital marketing partner Focused Image, initiated a discovery process to help uncover the essence of the Risk Mitigation Consulting brand. In addition to reviewing and assessing company assets and competitors’ presence in the market, the team interviewed more than 20 RMC leaders and clients to discover what’s special about RMC and how the company serves its customers.

The findings led to the brand modernization of RMC, building on its renowned reputation and encompassing the company’s global capabilities and experience. We also created a messaging platform, to capture RMC’s unique company story, value proposition, and differentiators.

The Boscobel team then brought the new brand to life, first with a new corporate logo and tagline. The new RMC logo design and colors emphasize the company’s momentum and its forward-looking approach; and the tagline speaks to RMC’s role and expertise as a Mission Assurance and risk management solutions company.

We created business cards to introduce the brand at in-person customer and networking meetings. New brand guidelines ensure the brand’s visual elements are used consistently and professionally across initial and future marketing elements.

A modern RMC website now features large, compelling images, intuitive navigation, and new content that showcases the company story; its mission, vision, and values; and customer solutions. A new corporate capabilities sheet, master PowerPoint presentation, and multiple solutions sheets support business development initiatives.

To ensure stakeholder awareness and buy-in, we delivered a multi-touch communications program to introduce and communicate the value of the modernized brand. Internal communications included an email from the CEO to employees with a Frequently Asked Questions resource that shared the new look, new logo, and new website — and the “why” behind it all.

Results

RMC unveiled its modern brand to internal and external acclaim. The modernized brand served to effectively re-introduce the company to customers, partners, and other stakeholders who were not aware of the company’s full capability set — and to new contacts who learned of their expertise and experience.

Since the launch, RMC is immediately recognized as a Mission Assurance and risk management solutions firm with deep expertise in critical infrastructure protection and industrial cybersecurity. Protecting our country’s most important and vital assets, RMC truly is “Assuring Tomorrow.”