I read an article that provided 10 LinkedIn tips for connecting with people at live events. Since we are now entering government’s busy event and conference season, here are three tips for you to consider to help you network.
- Update your LinkedIn profile. If you’re going to meet people at an event, take a few minutes to update your profile beforehand. Make sure your photo is easily recognizable. Your photo can help people spot you in the crowd.
- Do Your Research. Look up the venue, sponsors and speakers before the conference. Also, join any relevant LinkedIn groups associated with the event. Invite speakers to connect and let them know you look forward to meeting them and hearing them speak. This is an integral part of my event preparation, and it makes it easier to connect with people because I have additional information to talk about when I introduce myself.
- Write about the Event. You can even create a conference-specific LinkedIn Publisher post, highlighting some of the conference hot topics or trends. Use the best quotes, images and tips. You may recall, I recently wrote about how to get the most out of LinkedIn publishing. Check it out. It also has some great tips.
The Market Connections’ 2015 Federal Media & Marketing study shows LinkedIn as the No. 3 most-used social media platform by government executives. More than 46 percent of GovCon professionals use LinkedIn – making it one of the most efficient social networks to engage with thought leaders, decision makers and more.
This is why I share tips about social media, marketing and thought leadership. I hope you find them useful. If you’d like to discuss anything in more detail, please give me a call.
Have a great rest of the day!