FedBiz News

Thought leaders are generally considered the most knowledgeable and successful people in their fields. Being recognized as a thought leader is beneficial to both the individual and the organization. According to market research conducted by Boscobel and Market...

Blogging has proven to be one of the best methods for engaging customers and prospects and the research shows it. Market Connections' Federal Media and Marketing Study from 2014 reveals blog readership is up by 12% since 2011. In fact, 40% of government employees turn...

According to Forbes,LinkedIn is the #1 networking site for professionals. Here are a few tips for improving your LinkedIn profile - particularly useful if you are job searching. Complete your profile. Executives like to see detailed descriptions of your work...

You’ve read the recent Federal Media & Marketing Study issued by Market Connections. Just like the commercial sector, you understand that the federal market requires your B2G marketing strategy to include a social media program and you’re ready to go. But, you...

An effective thought leadership program is one of the top strategies contractors can use to successfully brand their organization and market to the government, according to a poll by Boscobel and Market Connections. One way to energize your thought leadership program...

You’ve probably already heard the term “content marketing.” In fact, content – especially fresh content – will help your search engine optimization (SEO). Here are 5 cost-effective ways to reuse your white paper: Write a blog. Since a blog post is often 300 words or...