Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic” or “earned” results.
The term has been thrown around a lot on social media platforms, eBooks, Webinars, etc. Hubspot has compiled a list of 17 SEO Myths You Should Leave Behind in 2015, and we’ve pulled our Top 5.
- Myth: SEO is all about the ranking
A high ranking website does not equal success. It’s great to see your site getting a lot of traffic, but if it’s also getting a high conversation rate, you might be missing your mark. Using analytics software, such as Google Analytics, may help you keep track of your website’s traffic patterns.
- Myth: Keyword optimization is THE key to SEO
Google’s keyword optimization is now user-friendly. SEO was interpreted by trying to match your website’s keywords to the words typed into its search engine. Now, the search engine is using keywords to understand the intent of that search and provide better, relevant information.
- Myth: The more pages I have, the better
This falls back on the idea of “quality over quantity.” A high bounce rate is a key indicator of one or more factors, including: poor site design, usability issues, etc. Evaluate the analytics, add custom content and your will see an increase in your site’s performance.
- Myth: Microsites and other domains I own that link or redirect back to my site will help my SEO
Keeping user metrics in mind, your primary website should create a great user experience rather than a secondary site. Splitting up your metrics between two sites can actually dilute your websites’ rankings. Remember, however many sites you create, you’ll get out what you put into them.
- Myth: SEO and inbound marketing don’t mix
Inbound marketing and SEO go hand-in-hand in the digital era. The goal of both is to gain business from complete strangers. SEO, in time, will drive potentials customers to your company’s website.
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