Last week, Market Connections presented the results from its Federal Media and Marketing Study (FMMS). In its 9th year, the research survey was able to reach a 3,000+ sample size of federal government customers who provided insights into their media consumption habits.
Market Connections doesn’t skip a beat when it comes to incorporating new questions based on trends within the industry. The research group included questions regarding teleworking and commuting habits, which has drastically changed in the federal workforce over the last several years. In fact, 23% telework one to three+ days a week. We also learned that 56% of the respondents who drive are listening to AM or FM radio on an average workday.
New this year was a question of whether “fake news” has had an impact on a news organization’s credibility. The results showed that 66% of the respondents said the “fake news” commentary has had an impact. Additionally, there was a decrease in trust of opinions posted by peers online. Fortunately, we have seen an upward tick in those trusting content from professional associations.
For more information about Market Connections’ Federal Media & Marketing Study and to download the overview, please click here.