People love free information. This is one of many reasons why people love blogs. According to Hubspot, offering something for free to those who sign up for your blog can increase the number of followers.
There are also additional ways to increase your blogs followers and we’ve provided those to you below.
- Opt-in forms. The opt-in functionality should be your first step to gaining more followers today. Be sure to provide an opportunity for readers to sign up for your blog on your homepage. It’s even better to add a form that appears as a sidebar on every page of your blog. You want to make it fast and easy for readers to sign up.
- Keep it short. Limit the information required to subscribe to your blog. You’ll get the best results if you keep it simple and just ask for their name and email.
- Call to action. Provide a call-to-action in each of your blogs. Engage the reader so they come back to learn more about your company.
And, don’t forget to use social media to promote your blog. This will help build your brand awareness and increase your subscribers. That’s a win-win situation.
Whether you are in GovCon or B2B, if you need help designing, creating editorial calendars or managing content for your blog, we’d love to help you.
Just reply to this email or give me a call today.