FedBiz News
FedBiz News is for all GovCon executives. From the latest on social media marketing and content creation, to SEO predictions and utilizing Facebook for GovCons, FedBiz News captures industry buzz and rules-of-thumb.
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5 Fundamentals for a Fantastic Conference This Year
Spring! It’s filled with the promise of a rich and colorful season. It’s also a reminder that industry conferences and events are ramping up, with their own potential for growing customer relationships and elevating industry visibility. I’m delighted to learn that,...
Exclusive! Q&A with Market Research Leader Lisa Dezzutti
Following up on the 2017 Federal Media and Marketing Study presentation from Market Connections, I decided to reach out to CEO, Lisa Dezzutti, to dig a little deeper into this year's research results. Having seen her lead the wonderful organization for so many years,...
How to Conduct Powerful Customer Surveys
We're all customer-focused. We shape our product and service offerings with government customers in mind. We build processes to ensure on-time delivery of contracted deliverables. Some organizations, though, excel at customer intimacy. They turn satisfied contacts...
How (and why) to engage with government on social media
A search of news on "federal government" and "social media" brings up lots of headlines. Most stories have to do with security and safety. But one thing is for sure: Government is now using social media, every day. What does that mean for government contractors? It...
What Makes a Top Social Media Post?
Twitter's surprise announcement that they're doubling the maximum number of characters in a tweet, from 140 to 280, got me thinking about top-performing social posts. We all know that some posts outperform others. But why? What goes into a top performing post? After...
6 Ways to Get the Most out of Your Bylined Articles
My summer reading list included catching up on some industry news, trends and best practices. It got me thinking about bylined articles. A number of GovCon media outlets publish contributed content from leaders in the industry. Writing a 600-word educational (not...