Marketing directors and BD leaders, are you suddenly inundated by calls from media offering to do interviews with your executives? Does it seem too good to be true? You know that old saying… if it looks too good to be true, it usually is. Before you start scheduling...

Last week, Market Connections presented the results from its Federal Media and Marketing Study (FMMS). In its 9th year, the research survey was able to reach a 3,000+ sample size of federal government customers who provided insights into their media consumption...

Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic” or “earned” results. The term has been thrown around a lot on social media platforms,...

When President Kennedy said the United States was going to put a man on the moon, nothing was impossible. He was able to state that because the R&D community in the 1960s—government, academia and industry— was a tenacious bunch, dedicated to problem solving,...

Ask a group of corporate executives what makes for an effective CEO, and you are liable to get a range of replies. Yet it is doubtful that any particular CEO would exhibit all of the traits mentioned. It’s the same with witnesses who provide testimony before...

According to the U.S. Department of Education, only 16 percent of American high school seniors are proficient in mathematics and interested in pursuing a science, technology, engineering or mathematics (STEM) career. This amazing graphic from the U.S. Department of...

According to a recent Constant Contact webinar, “10 Social Media Mistakes to Avoid in 2015,” businesses tend to make similar, common mistakes that stand in the way of their social media advancement, and we pulled our top five. Paying for Fake Fans and Likes. Buying...