LinkedIn Marketing Tips for Executives

According to Forbes,LinkedIn is the #1 networking site for professionals. Here are a few tips for improving your LinkedIn profile – particularly useful if you are job searching. Complete your profile. Executives like to see detailed descriptions of your work...

Top 5 Social Media Mistakes to Avoid in 2015

According to a recent Constant Contact webinar, “10 Social Media Mistakes to Avoid in 2015,” businesses tend to make similar, common mistakes that stand in the way of their social media advancement, and we pulled our top five. Paying for Fake Fans and Likes. Buying...

Repurposing Content from Your White Paper

You’ve probably already heard the term “content marketing.” In fact, content – especially fresh content – will help your search engine optimization (SEO). Here are 5 cost-effective ways to reuse your white paper: Write a blog. Since a blog post is often 300 words or...