by Joyce Bosc
An effective thought leadership program is one of the top strategies contractors can use to successfully brand their organization and market to the government, according to a poll by Boscobel and Market Connections. One way to energize your thought leadership program...
by Joyce Bosc
You’ve probably already heard the term “content marketing.” In fact, content – especially fresh content – will help your search engine optimization (SEO). Here are 5 cost-effective ways to reuse your white paper: Write a blog. Since a blog post is often 300 words or...
by Joyce Bosc
A new poll shows that both industry and government believe event cancellations and federal travel restrictions are negatively impacting innovation and collaboration. The ramifications, according to survey respondents, will adversely affect a government contractor’s...
by Joyce Bosc
As a business owner, I’ve always found this time of year perfect for planning for the upcoming year. Here are some of the things I find very helpful to do. Take Inventory Analyze your marketing materials and determine what’s missing. For example, what...
by Joyce Bosc
Cybersecurity continues to hit the GovCon and business press in a big way as the White House unveiled on Tuesday an updated set of proposals to address our country’s increasingly challenging cyberscape. From a GovCon perspective, the proposed legislation seeks to...
