White Papers

 

Aligning B2G Marketing, Business Development, Capture and Proposals for Must-Win Federal Contracts
This white paper explores how effective four-way collaboration among operations, business development, capture management and marketing can make a winning difference in government contracting. It also provides a strategic communications “playbook,” detailing essential marketing strategies and tactics for government contractors.
Best Practices for Creating a B2G Reporter-Friendly Website
As B2G reporters’ jobs have become increasingly challenging, corporate websites play an ever-growing role in engaging reporters who cover industry and business news. This white paper examines market research and published works to better understand reporters’ needs and how your company’s website can support (or block) them in their efforts to write about your organization.
How to Create Effective GovCon M&A Communications
Government contractors that create effective M&A communications for all stakeholder groups can substantially improve customer perceptions, employee engagement, the speed and effectiveness of an integration and market confidence in the new company. This white paper outlines how to create effective communications for your next merger or acquisition.
10 Ways to Win with GovCon Reporters at Trade Shows
Reporters have demanding schedules during trade shows, with industry leaders and government contractors competing for time and attention. We surveyed reporters, interviewed event organizers and analyzed dozens of GovCon’s PR activities to discover these top 10 best practices for connecting with reporters for your next trade show.
How To Create Cross-Team Collaborations for Federal Contract Wins
Positioning for federal contract awards involves a multi-year intentional process, despite evolving procurement trends and technologies. In today’s competitive B2G marketplace, winning contracts requires collaborative efforts across business development, capture management, proposals, and marketing/PR teams. Our white paper details how strategic cross-team collaboration can be the key to success in securing federal contracts.