News: Articles
Government Contracting Weekly: How to Capture “Must Win” Contracts
In this episode (Part 4 of 4) of Government Contracting Weekly, Joyce Bosc, president of Boscobel Marketing Communications, weighs in on how government contractors can capture their "must win" by utilizing their four-legged stool.
SmartCEO: A Strong Focus on Your Urgency Can Make Your GovCon Brand
It happens to me – and I’ll bet it happens to you – every day. I see folks who work much harder than the average person, and I ask myself, “What is it that drives these people to work as if their lives depend on it?”…
Washington Technology: 5 Steps for Successful M&A in the GovCon World
There is almost nothing more difficult than guiding employees through change – especially after something as significant as a merger or acquisition. In fact, how leadership handles the transition can make or break a…
Washington Technology: Better Marketing is the Key to New GovCon Ops
Responding to requests for proposals is a time-consuming, but critical, part of doing business in the highly competitive government market. In the traditional RFP process, industry professionals use every page of the RFP response to highlight strengths relevant to the contract and…
Service Contractor: What You Need to Know to Make Your GovCon M&A Comms Work
Despite the current economic climate, mergers and acquisitions (M&A) continue to be a strong strategy for corporate growth in the government services community. Even though the multiples may not be skyrocketing, the contracting industry is performing…
Washington Business Journal: Business Developers Make the Most of GovCon Marketing
What a year this has been! Writing this column has given me the unique opportunity to examine some of my own best-practices advice for the business-to-government market. I hope you have also learned a few useful tips to strengthen your B2G programs and that…
Washington Business Journal: Good PR Can Immediately Boost Your GovCon Brand This Year
In any market, public relations comes down to this: mastering communications between an organization and its key publics to build, manage and sustain an accurate image. Often, media outlets are used to channel these communications to large numbers of people…
WashingtonExec: How These 6 Secrets Can Make Your GovCon Game Better
WashingtonExec reached out to area executives to gain insight and share local “secrets to success” stories. Joyce Bosc, President and CEO of Boscobel Marketing Communications, credits what she learned as a young athlete to her success in business. Joyce Bosc: Thanks...