Market Connections

2017 Federal Media & Marketing Study™

Executive Summary of Key Findings

January 2018

Every year, Market Connections conducts its Federal Media & Marketing Study™ looking at media consumption habits of federal decision-makers. Through the study, they identify the top publications, websites, radio, TV and more. Below is a summary of key media and social media findings from the 2017 Study.

Top Online Social Sites (Trend 2014 – 2017)

Top three social sites used by government executives are still Facebook, YouTube and LinkedIn.

Event Attendance

About half (49%) of government executives attend at least one event annually. Of those who go to events, there was a slight increase in the percentage of execs who attend four or more events (9%), up from 6% in 2016.

Webinar Participation

Webinars are still popular. 66% of government execs participate in one or more webinars annually; 28% participate in four or more.

Most Trusted Sources of Information

White papers and case studies remain trusted sources of information.

1. Recommendations from peers and colleagues (51%)
2. White papers and case studies created by a professional association (42%)
3. Professional association websites (40%)
4. Webinars hosted by a professional association (39%)
5. White papers and case studies created by a research firm (33%)

Most-Read Print Federal and Congressional Publications

1. Federal Times (37%)
2. Defense News (33%)
3. Army Times (26%)
4. Politico (22%)
5. Navy Times (18%)
6. Air Force Times (18%)
7. The Hill (17%)
8. Aviation Week (16%)
9. Army Magazine (16%)
10. Jane’s Defence Weekly (15%)

Top Federally Focused Websites Visited

1. GovExec.com (34%)
2. FederalTimes.com (23%)
3. Politico.com (21%)
4. DefenseNews.com (19%)
5. MilitaryTimes.com (17%)
6. Nextgov.com (17%)
7. FederalNewsRadio.com (17%)
8. Military.com (15%)
9. ArmyTimes.com (15%)
10. TheHill.com (14%)

 

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