Your source for GovCon news, events, and PR and marketing strategies
FedBizBeat is our B2G blog, dedicated to providing government contractors with the latest news and information in government and industry. It is also the source for updates regarding executive leadership, content marketing, contract wins and more.
You Need a Social Media Strategy, But Where to Begin?
You’ve read the recent Federal Media & Marketing Study issued by Market Connections. Just like the commercial sector, you understand that the federal market requires your B2G marketing strategy to include a social media program and you’re ready to go. But, you...
Top 5 Social Media Mistakes to Avoid in 2015
According to a recent Constant Contact webinar, “10 Social Media Mistakes to Avoid in 2015,” businesses tend to make similar, common mistakes that stand in the way of their social media advancement, and we pulled our top five. Paying for Fake Fans and Likes. Buying...
How to Bolster Your Thought Leadership with Strategic Awards
An effective thought leadership program is one of the top strategies contractors can use to successfully brand their organization and market to the government, according to a poll by Boscobel and Market Connections. One way to energize your thought leadership program...
Repurposing Content from Your White Paper
You’ve probably already heard the term “content marketing.” In fact, content – especially fresh content – will help your search engine optimization (SEO). Here are 5 cost-effective ways to reuse your white paper: Write a blog. Since a blog post is often 300 words or...
Research Reveals Negative Impact of Cancelled Events on Gov’t and Industry
A new poll shows that both industry and government believe event cancellations and federal travel restrictions are negatively impacting innovation and collaboration. The ramifications, according to survey respondents, will adversely affect a government contractor’s...
End Your Year on a High Note
As a business owner, I've always found this time of year perfect for planning for the upcoming year. Here are some of the things I find very helpful to do. Take Inventory Analyze your marketing materials and determine what's missing. For example, what past...
President Obama Announces New Cybersecurity Legislative Proposal and Other Cybersecurity Efforts
Cybersecurity continues to hit the GovCon and business press in a big way as the White House unveiled on Tuesday an updated set of proposals to address our country’s increasingly challenging cyberscape. From a GovCon perspective, the proposed legislation seeks to...