Execs on the Move – August 2017

FedBizBeat congratulates the following top GovCon executives on their new roles in August. John Avalos was hired as chief operating officer of services integrator SOS International LLC. Brad Calvin was appointed to executive vice president of global marketing at...

6 Ways to Get the Most out of Your Bylined Articles

My summer reading list included catching up on some industry news, trends and best practices. It got me thinking about bylined articles. A number of GovCon media outlets publish contributed content from leaders in the industry. Writing a 600-word educational (not...

Transform Your Hidden Content into Powerful Case Studies

Everyone loves a good story. Stories connect us to others and help to convey a sense of shared understanding. Companies with great stories are more memorable and more believable than companies with generic or impersonal messages. So, it surprises me how often I hear...

Thought Leadership: How to Get from Invisible to Expert

“What is a thought leadership program, exactly?” That’s a question I hear all the time. Thought leadership is one of those terms that gets casually (and erroneously) applied to a broad set of marketing and PR activities. It does encompass a variety...

June Execs on the Move

FedBizBeat congratulates the following executives on their new roles in the government contracting industry. Kenneth Asbury joined the Professional Services Council’s (PSC) executive committee. Former Sen. Kelly Ayotte was elected to BAE System’s U.S. board of...