by Joyce Bosc
We’re all customer-focused. We shape our product and service offerings with government customers in mind. We build processes to ensure on-time delivery of contracted deliverables. Some organizations, though, excel at customer intimacy. They turn satisfied...
by Joyce Bosc
2018 is here and so are new industry awards opportunities. Awards are a wonderful way to promote your thought leadership, increase your brand visibility and earn third-party credibility. They put your company in the spotlight, highlighting successful programs,...
by Joyce Bosc
Marketing directors and BD leaders, are you suddenly inundated by calls from media offering to do interviews with your executives? Does it seem too good to be true? You know that old saying… if it looks too good to be true, it usually is. Before you start scheduling...
by Joyce Bosc
Last week, Market Connections presented the results from its Federal Media and Marketing Study (FMMS). In its 9th year, the research survey was able to reach a 3,000+ sample size of federal government customers who provided insights into their media consumption...
by Joyce Bosc
A search of news on “federal government” and “social media” brings up lots of headlines. Most stories have to do with security and safety. But one thing is for sure: Government is now using social media, every day. What does that mean for...
