How and Why You Should Market Well Before the RFP

For a government contractor, there’s nothing more satisfying than receiving the award of a “must-win” multi-year federal or defense contract. Such wins always require total teamwork excellence. What’s not so obvious is that the teamwork may start 18 to 24...

What Do Government Buyers Really Want in Marketing?

Reproduced with permission from © Copyright 2023 The Bureau of National Affairs, Inc. www.bloombergindustry.com When business-to-business (B2B) companies step into the federal market, they usually know their products and services will need to stand up to rigorous...