Your source for GovCon news, events, and PR and marketing strategies
FedBizBeat is our B2G blog, dedicated to providing government contractors with the latest news and information in government and industry. It is also the source for updates regarding executive leadership, content marketing, contract wins and more.
Top 5 Social Media Tools for Marketers
There are a lot of social media tools in the market. Whether you’re a GovCon or government agency marketer, social media tools can help you draft and schedule content, engage with your community, analyze your posts and much more. I always enjoy researching and keeping...
5 Fundamentals for a Fantastic Conference This Year
Spring! It’s filled with the promise of a rich and colorful season. It’s also a reminder that industry conferences and events are ramping up, with their own potential for growing customer relationships and elevating industry visibility. I’m delighted to learn that,...
Exclusive! Q&A with Market Research Leader Lisa Dezzutti
Following up on the 2017 Federal Media and Marketing Study presentation from Market Connections, I decided to reach out to CEO, Lisa Dezzutti, to dig a little deeper into this year's research results. Having seen her lead the wonderful organization for so many years,...
Analyzing Analysts: When Is It Worth the Spend?
Industry analysts can be tremendous resources to companies that are building and delivering products and services in the industry where analysts have an expertise. However, it’s important to find the right firm (and analyst) fit. And, you need the right team and...
How to Conduct Powerful Customer Surveys
We're all customer-focused. We shape our product and service offerings with government customers in mind. We build processes to ensure on-time delivery of contracted deliverables. Some organizations, though, excel at customer intimacy. They turn satisfied contacts...
The Top 10 GovCon Industry Q1 Awards for 2018
2018 is here and so are new industry awards opportunities. Awards are a wonderful way to promote your thought leadership, increase your brand visibility and earn third-party credibility. They put your company in the spotlight, highlighting successful programs,...
December is the Month for GovCon Pay for Play
Marketing directors and BD leaders, are you suddenly inundated by calls from media offering to do interviews with your executives? Does it seem too good to be true? You know that old saying… if it looks too good to be true, it usually is. Before you start scheduling...
New 2017 Data on Feds’ Media Habits
Last week, Market Connections presented the results from its Federal Media and Marketing Study (FMMS). In its 9th year, the research survey was able to reach a 3,000+ sample size of federal government customers who provided insights into their media consumption...