What Do Government Buyers Really Want in Marketing?

Reproduced with permission from © Copyright 2023 The Bureau of National Affairs, Inc. www.bloombergindustry.com When business-to-business (B2B) companies step into the federal market, they usually know their products and services will need to stand up to rigorous...

Boscobel CEO Honored as 2022 Top Woman in PR

SILVER SPRING, Md. – Joyce Bosc, President and CEO of Boscobel Marketing Communications, has been named an honoree of PR News’ 2022 class of Top Women in Public Relations.   The Top Women in PR Awards recognize the efforts of women who work within the public relations...

First AI Director Appointed at VA

The Dept. of Veterans Affairs appointed its first-ever artificial intelligence director, Dr. Gil Alterovitz, to lead its work in improving veteran care with AI-powered solutions. Alterovitz is a Harvard Medical School professor, as well as a member of the...

What You Need to Know About Marketing Technology in 2017

In Q2 of 2016, $5 billion was spent on marketing automation alone. That number represents the growing investment companies are making in marketing technology. It’s a hot topic, and organizations of all sizes can benefit from a suitable marketing stack. We learned this...