Federal marketing resource provides insight into company positioning
SILVER SPRING, Md. – Boscobel Marketing Communications, Washington, D.C.’s top PR firm exclusively focused on government contractors, announced today it has published its “2018 Top 100 Government Contractor Slogans”, a compilation of slogans and taglines used by the Top 100 Government Contractors, ranked annually by Washington Technology. Created as a reference for federal marketers, this free resource provides a snapshot of the top-tier messages used to position the companies on the list.
“When marketing to government customers, it’s especially important to communicate value clearly and authentically at every touchpoint. A slogan or tagline should be a government contractor’s top-most, unifying phrase that defines the essence of who they are and how they add value,” said Boscobel President and CEO Joyce Bosc. “You can tell a lot about a government contractor’s market positioning from their slogan. We’re pleased to share this fascinating resource to provide a glimpse into messaging trends for the important federal market.”
Bosc recently co-hosted a webinar with Market Connections’ Aaron Heffron on “Differentiation in a Federal Market: How Do You Stand Out?” and provided some highlights from the research and analysis for this year’s Top 100 Government Contractor Slogans:
- 53 percent of the 2018 top 100 government contractors are prominently using a slogan or tagline today. (After personal outreach, an additional 16 percent confirmed having a slogan or tagline).
- That’s a decline from 2014, when 82 percent of the Top 100 companies were prominently using a slogan or tagline.
- The word “mission” appeared the most across all top government contractor slogans this year – turning up in 15 percent of the predominantly used slogans and taglines. IT (13 percent) and technology (10 percent) also make frequent appearances.
Now in its 25th year, Washington Technology’s Top 100 Government Contractors is an annual listing based on prime contracts in IT, systems integration, professional services and telecommunications.
As part of its ongoing market monitoring efforts, Boscobel first started tracking the top government contractors’ slogans in 2007. The 2018 Top 100 Government Contractor Slogans is free to download via: https://www.boscobel.com/resources/government-contractor-slogans/
Boscobel is a full-service digital and traditional public relations and marketing firm exclusively focused on government contractors. Since opening its doors 40 years ago, Boscobel has differentiated clients with industry-first, innovative solutions that elevate profiles and establish brands including practices in M&A communications and pre-RFP marketing. Clients specialize in artificial intelligence, cybersecurity, engineering, big data, enterprise IT, mobility, health care IT and more. Boscobel is a certified Woman-Owned Small Business. For more information, visit www.boscobel.com or follow us on Twitter at @BoscobelMktg.