Senior Publications Writer
Bill Holleran is a multimedia communicator with three decades of experience bridging the divide between strategy and execution in B2B, B2G and B2C markets.
He has served on both the agency and in-house sides of the public relations and marketing communications business, and he now offers clients demonstrable PR/marketing savvy at federal, state and local levels. He specializes in strategic planning, branding, message development, media relations, social media marketing, media training, crisis management and community relations.
Bill’s diverse industry expertise includes government IT, information assurance, telecommunications, health care, higher education, environment/sustainability, transportation and more. He is also an award-winning copywriter with a multimedia portfolio ranging from strategic marketing plans and white papers to bylines and blogs. In addition, Bill teaches a variety of marketing, PR, professional writing, and communications theory courses to adult learners at University of Phoenix, Maryland Campus and University of Maryland University College.
A native Washingtonian, Bill holds a master’s degree in communications from American University and a bachelor’s degree in English from Union College.