Social media strategy and support for GovCon

Social media is a critical form of outreach that connects your company to government stakeholders, industry partners, and potential clients across space and time. Whether audiences are dispersed geographically or working in hybrid environments, social platforms allow your organization to engage them anytime, anywhere, providing 24/7 accessibility to your thought leadership, expertise, and company updates.

For government contractors, social media isn’t just about posting updates—it’s a strategic tool to build credibility, amplify messaging, and support business development and PR initiatives in a highly competitive federal marketplace.

Boscobel specializes in helping B2G companies leverage social media to strengthen brand presence, engage audiences, and drive measurable results. With decades of experience in federal markets and industry communications, our team develops strategies that align with your objectives, ensuring that every post, campaign, and interaction reinforces your expertise and reputation. From content planning to audience growth, Boscobel delivers the full suite of social media services that enable your company to stand out in a competitive federal marketplace.

Social Media Services

  • Editorial calendar development
  • Strategy and story development
  • Design support
  • Thought leadership engagement campaigns
  • Profile building
  • Audience targeting and follower growth
  • Influencer strategy
  • Paid social media campaigns
  • Executive and employee social media training
  • Posting and management support
  • Engagement and monitoring

Partnering with Boscobel ensures your social media efforts are strategic, targeted, and results-driven. Whether your goal is building thought leadership, growing your audience, or supporting business development, we help your company make every interaction count in the federal market.

Elevate your social media presence. Contact Boscobel today to develop a strategy tailored to your B2G objectives.

The business case for social media in GovCon

In the B2G and GovCon marketplace, social media is an essential part of a brand presence and a strategic business tool.

Platforms like LinkedIn provide direct access to government decision-makers, industry influencers, and potential partners, enabling companies to build credibility, showcase thought leadership, and stay top-of-mind throughout the federal procurement cycle.

By sharing insights, case studies, and updates in a professional and targeted way, organizations can strengthen relationships, influence perception, and support business development efforts with measurable impact. Social media also allows for rapid response and engagement, giving companies a competitive edge in an environment where timely communication matters.

Current trends show that LinkedIn continues to be the platform of choice for B2G engagement, with increasing adoption among federal professionals and government contractors. Thought leadership campaigns, short-form content, and executive visibility are driving engagement, while hybrid work environments make digital presence more critical than ever.

Paid campaigns and audience targeting enable precision outreach, ensuring messages reach the right stakeholders at the right time. With the right strategy, social media is not just a communications tool—it’s an investment that can generate measurable ROI through enhanced visibility, stronger relationships, and accelerated business development.