Pre-RFP marketing for government contractors

The competition for federal contracts is fierce, and success often depends on the work done long before the RFP is released. With decades of experience and proven success, Boscobel helps government contractors position themselves ahead of the competition with strategic pre-RFP campaigns.

By aligning marketing with capture strategies, we help clients build awareness of their capabilities, reinforce differentiators, and strengthen customer relationships before the bid. Our campaigns leverage thought leadership, PR, social media, and advertising to make your company stand out as the must-have prime or partner.

Pre-RFP Marketing Services

  • Advertising design and targeted placement
  • Byline articles, white papers, and case studies
  • Business development tools and collateral
  • Spokesperson training and interview facilitation
  • Media relations and outreach
  • Social media development and reach
  • Sponsorships and trade show support
  • Campaign planning

With Boscobel, your company can gain visibility early in the process and accelerate consideration when the RFP is released.

Position your company for the win. Contact Boscobel to launch your pre-RFP marketing campaign.

Early engagement drives contract opportunities

Pre-RFP marketing is a strategic approach that positions government contractors ahead of competitors long before a solicitation is released. By building awareness, highlighting differentiators, and reinforcing your credibility with decision-makers, these campaigns ensure your company is top-of-mind when the RFP hits. Pre-RFP marketing can include thought leadership, targeted advertising, account-based campaigns, and engagement with industry media—all designed to create a favorable perception of your company among federal stakeholders.

Early positioning increases the likelihood of selection, strengthens customer relationships, and can accelerate the business development cycle.

The ROI of pre-RFP marketing is measurable and significant. Companies that invest in early engagement often see higher win rates, faster capture cycles, and better alignment with government priorities. By honing your brand and win strategies early, and shaping stakeholder perceptions before competitors even submit proposals, B2G organizations can maximize the impact of their proposals, reduce wasted effort,