Integrated marketing solutions for GovCon

For government contractors, marketing must align directly with business development and capture strategies. Boscobel develops the integrated strategy and execution materials for marketing campaigns that speak directly to federal audiences and deliver measurable impact.

Our marketing focus helps to maximize every dollar, strengthen brand credibility, and support contract pursuits. From creative design to account-based marketing, Boscobel ensures your marketing initiatives connect with the right stakeholders at the right time.

Marketing Services

  • Strategic planning
  • Market research
  • Branding and message platforms
  • Content development
  • Creative design and production
  • Digital marketing and social media campaigns
  • Email and other outreach
  • Advertising, traditional, digital, and pay-per-click
  • Website design and user experience
  • Video production
  • Business development support materials and presentations
  • Campaign analytics and reporting

With Boscobel’s marketing expertise, you get tailored strategies that align with your capture goals and resonate across the GovCon landscape.

Fuel your growth with integrated marketing. Contact Boscobel to plan your next GovCon campaign.

Marketing is essential for contractors

Many B2G companies underestimate the role of marketing in government contracting, assuming that strong past performance or a great proposal alone will win business. The reality? Marketing is a strategic tool that helps government contractors build visibility, credibility, and trust with federal decision-makers long before an RFP is released or a recompete draws near. Effective marketing positions your company as a thought leader, highlights your differentiators and untapped capabilities, and ensures your value and performance are recognized by the right stakeholders.

For B2G organizations, marketing is not a luxury—it’s a critical component of business development that complements capture strategies, strengthens relationships, and accelerates growth.

A common myth is that marketing is only for consumer-focused companies or that federal procurement decisions are purely transactional. The truth is that government agencies and industry partners pay attention to reputation, expertise, and alignment with mission priorities. Integrated marketing, spanning public relations and social media to email campaigns and content development, helps shape these perceptions. By adding marketing into your overall business strategy, B2G companies can communicate value more effectively, differentiate themselves from competitors, and ultimately increase their chances of securing contracts.