Executive Tips are for all GovCon executives. From the latest on social media marketing and content creation, to SEO predictions and utilizing Facebook for GovCons, our tips capture industry buzz and rules-of-thumb.
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“And the winner is…” It’s time for the Golden Globes, Critics’ Choice Awards, SAG Awards, Grammy, Oscars… and all the other shows honoring the best entertainment achievements. At their least, they are welcomed distractions from the cold of winter. At their best, the...read more
Earlier this month, Boscobel turned 40 years young. As you might expect, this milestone has prompted a lot of conversations and reflections about what’s changed, what hasn’t and what it takes to thrive for decades. For one thing, I’m struck by the accelerating speed...read more
Last week, I had the pleasure of joining Market Connections’ President Aaron Heffron for a webinar on Differentiation in a Crowded Marketplace. A look at some of the top government contractors’ cybersecurity services web pages (language, colors, fonts, imagery)...read more
As another federal fiscal year winds down, I’m thinking about the big government contract wins this year. For government contractors who figure out how to consistently win, congratulations! I’m happy to say, many of these big winners are our clients! To help our...read more
I’ve had the pleasure of working with many editors and journalists over the years. I’m always impressed with reporters who dig behind the headline of a story. Their job is tougher than it once was. They have a 24/7 digital news cycle. Industry surveys confirm that...read more
Last month, I attended two great industry events, PSC’s Annual Conference and the Mid-Atlantic Marketing Summit. Both were amazingly educational, which got me thinking about white papers and how vital they are to this industry. When done well, white papers are a...read more