Executive Tips are for all GovCon executives. From the latest on social media marketing and content creation, to SEO predictions and utilizing Facebook for GovCons, our tips capture industry buzz and rules-of-thumb.
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Last month, I attended two great industry events, PSC’s Annual Conference and the Mid-Atlantic Marketing Summit. Both were amazingly educational, which got me thinking about white papers and how vital they are to this industry. When done well, white papers are a...read more
Spring! It’s filled with the promise of a rich and colorful season. It’s also a reminder that industry conferences and events are ramping up, with their own potential for growing customer relationships and elevating industry visibility. I’m delighted to learn that,...read more
Following up on the 2017 Federal Media and Marketing Study presentation from Market Connections, I decided to reach out to CEO, Lisa Dezzutti, to dig a little deeper into this year's research results. Having seen her lead the wonderful organization for so many years,...read more
We're all customer-focused. We shape our product and service offerings with government customers in mind. We build processes to ensure on-time delivery of contracted deliverables. Some organizations, though, excel at customer intimacy. They turn satisfied contacts...read more
'Tis the season! That's right! The holidays are fast approaching and it's the season of giving. I'm sure you have your list of gifts for family, friends and co-workers. If you're like me, you also have a list of charities for end-of-year donations. As you know, I'm a...read more
A search of news on "federal government" and "social media" brings up lots of headlines. Most stories have to do with security and safety. But one thing is for sure: Government is now using social media, every day. What does that mean for government contractors? It...read more