Executive Tips are for all GovCon executives. From the latest on social media marketing and content creation, to SEO predictions and utilizing Facebook for GovCons, our tips capture industry buzz and rules-of-thumb.
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Everyone loves a good story. Stories connect us to others and help to convey a sense of shared understanding. Companies with great stories are more memorable and more believable than companies with generic or impersonal messages. So, it surprises me how often I hear...read more
"What is a thought leadership program, exactly?" That's a question I hear all the time. Thought leadership is one of those terms that gets casually (and erroneously) applied to a broad set of marketing and PR activities. It does encompass a variety of components, all...read more
GovCon merger and acquisition (M&A) activity moves with the market. Some years, we're flooded by M&As. Other years, the M&A waters are more still. There's an art and a science to guiding a successful GovCon M&A, as buyers and sellers adjust to current...read more
The second half of 2017 appears to be as exciting as the first half for industry awards! So now is a great time to get the nomination dates on your calendars. For a list of 2017 industry awards, please download Boscobel's newly updated, free Public Sector Awards...read more
Increasingly, I find myself drawn to marketing conversations about “must-win” government contracts. Part of what I love about those exchanges is the underlying belief that a company’s internal marketing team can be an effective partner in capturing new business....read more
Lately, it seems like everyone is talking about video sharing. Friends. Clients. Industry leaders. We all agree that video is here to stay - for personal and business stories. YouTube recently confirmed my hunch, reporting that people are watching an amazing one...read more