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Executive Tips

Executive Tips are for all GovCon executives. From the latest on social media marketing and content creation, to SEO predictions and utilizing Facebook for GovCons, our tips capture industry buzz and rules-of-thumb.

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How to Market for Must-Win Government Contracts

Increasingly, I find myself drawn to marketing conversations about “must-win” government contracts. Part of what I love about those exchanges is the underlying belief that a company’s internal marketing team can be an effective partner in capturing new business....

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How to Introduce Video into Your Marketing Mix

Lately, it seems like everyone is talking about video sharing. Friends. Clients. Industry leaders. We all agree that video is here to stay - for personal and business stories. YouTube recently confirmed my hunch, reporting that people are watching an amazing one...

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