Executive Tips are for all GovCon executives. From the latest on social media marketing and content creation, to SEO predictions and utilizing Facebook for GovCons, our tips capture industry buzz and rules-of-thumb.
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Increasingly, I find myself drawn to marketing conversations about “must-win” government contracts. Part of what I love about those exchanges is the underlying belief that a company’s internal marketing team can be an effective partner in capturing new business....read more
Lately, it seems like everyone is talking about video sharing. Friends. Clients. Industry leaders. We all agree that video is here to stay - for personal and business stories. YouTube recently confirmed my hunch, reporting that people are watching an amazing one...read more
I wanted you to be one of the first to know that we've updated our Industry Awards Calendar for Q1 2017! It has public sector and cybersecurity awards for the D.C. region. Clients often ask me why we take the time to maintain these calendars. Some people ask me if...read more
Happy New Year! How are you doing on your new year's resolutions? I'm keeping some of mine . . . so far! Including my annual LinkedIn resolution. Every January, I resolve to review my LinkedIn profile with a fresh pair of eyes. I use LinkedIn regularly - to connect...read more
Season's greetings! I hope you've been enjoying this holiday season. If you're like me, you're trying to tie up last-minute errands and gifts. One thing I always make sure to do before the end of the year is donate to a few charities that support our veterans,...read more
I'm always fascinated to see which new social media platforms are taking off. This year, government agencies and contractors increasingly turned to live streaming services like Facebook Live and Periscope to engage with citizens and customers. Snapchat, with more than...read more