Executive Tips are for all GovCon executives. From the latest on social media marketing and content creation, to SEO predictions and utilizing Facebook for GovCons, our tips capture industry buzz and rules-of-thumb.
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'Tis the season! That's right! The holidays are fast approaching and it's the season of giving. I'm sure you have your list of gifts for family, friends and co-workers. If you're like me, you also have a list of charities for end-of-year donations. As you know, I'm a...read more
A search of news on "federal government" and "social media" brings up lots of headlines. Most stories have to do with security and safety. But one thing is for sure: Government is now using social media, every day. What does that mean for government contractors? It...read more
Twitter's surprise announcement that they're doubling the maximum number of characters in a tweet, from 140 to 280, got me thinking about top-performing social posts. We all know that some posts outperform others. But why? What goes into a top performing post? After...read more
My summer reading list included catching up on some industry news, trends and best practices. It got me thinking about bylined articles. A number of GovCon media outlets publish contributed content from leaders in the industry. Writing a 600-word educational (not...read more
Everyone loves a good story. Stories connect us to others and help to convey a sense of shared understanding. Companies with great stories are more memorable and more believable than companies with generic or impersonal messages. So, it surprises me how often I hear...read more
"What is a thought leadership program, exactly?" That's a question I hear all the time. Thought leadership is one of those terms that gets casually (and erroneously) applied to a broad set of marketing and PR activities. It does encompass a variety of components, all...read more