Section Introduction Product Launch • Public Relations • Collateral Scroll down to read project description

Problem: While enjoying tremendous awareness in the field of documents, Xerox was unknown as an e-Government solutions provider. Selling the Citizen Service Center would require more than simply offering the products and resting on the company’s laurels. A public demonstration — proof that it worked — would be required.

Solution: Boscobel coordinated the Citizen Service Center launch with Xerox officials and the city of Rochester. Still, through comprehensive contingency planning, Boscobel pulled off a flawless launch event.