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Problem: Xerox needed to get plenty of mileage out
of the Citizen Service Center launch in Rochester, but city
officials were unwilling to endorse the service outright. Xerox
would have to produce brochures and flyers specifically for
the Rochester event, then produce new materials for selling
Citizen Service Center in other markets.
Solution: Boscobel created easy-to-use templates for
all printed items, which allowed economical printing of materials
for Rochester without Xerox identification, plus materials
with Xerox I.D. for new markets. We made sure the design carried
through for trade shows, too.
More collateral success
stories...
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