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Problem: The U.S. Customs Service performs a vital
role as protector of our borders, but the agency needed to
dispel negative images created by its enforcement work. The
agency also wanted to reposition itself as a contemporary organization
with modern business practices, and to streamline its communications.
In short, a major overhaul.
Solution: After extensive research with people in and
out of Customs, Boscobel established a color palette and design
for all Customs collateral materials, to graphically brand
the agency and reinforce its new image. We also rewrote many
of the agency’s verbose communications for clarity and
brevity. One dense, 80-page report was reduced to just 16 pages
of easy-to-read text with illustrations. In addition, Boscobel
was tasked to create a template for the agency’s newsletter.
More collateral success
stories.
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