Section Introduction TV Commercials (PSAs) • Naming • Logo Development • Web Site Development • Public Relations • Corporate Communications Scroll down to read project description

Problem: NFCC’s competition was flooding the airwaves with hard-sell TV commercials promising consumers an easy solution to their debt problems. While NFCC had an existing Public Service Announcement (PSA), it no longer conveyed the new research-based message points or the look-and-feel of the new brand.

Solution: Boscobel created two affordable PSAs consistent with the new NFCC image. The spots urge people in need to contact NFCC or one of its member agencies (which meant the PSAs could be easily customized). Boscobel used a simple yet powerful text message with minimal audio (making it easy to re-cut multi-lingual versions).

Results: The new PSA's were well-received. In fact, a New Orleans member agency enjoyed a nearly 10% increase in calls during the first flight of spots. Nationally, the spots were picked up by Hispanic Television Network, the nation's third largest Spanish-language network. And the spots were national finalists in the 2000 Vision Awards competition for local and regional PSAs throughout the country.