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Problem: NFCC’s competitors were making huge purchases
of paid media to sell quick-fix solutions to a public already
heavily burdened with debt. There was no way NFCC could compete
head-to-head, yet the organization had to find a way to boost
awareness of appropriate debt management solutions and capitalize
on the reputation it had built over 50 years.
Solution: Boscobel helped NFCC establish itself as
an authoritative source on credit counseling, starting with
a “Special Issues Paper” about the crisis in credit
counseling and continuing with “Credit Counseling Trends,” a
monthly electronic newsletter. Boscobel also created two PSAs
that received considerable airplay.
As a result, NFCC was interviewed by NBC Nightly News, CNN,
Reuters, and The Washington Post, among other national
media outlets. On the local level, Boscobel has used its Push-Button
PR™ program to provide a template that member agencies
can easily customize for use with the media in their markets.
Boscobel's Press Relations achieved over 6 1/2 million impressions
in print alone, not including broadcast and online placements.
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