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Problem: The name “National Foundation for Consumer
Credit” was confusing: It sounded like NFCC provided credit.
In addition, NFCC's products and services did not have product
names that differentiated them from the competition.
Solution: Based on illuminating research, Boscobel
held a Naming Workshop with NFCC and Boscobel personnel. In
an intensive, economical half-day session, the workshop yielded
four new names (for a fraction of the cost of a single name
from some other shops):
- National Foundation for Credit Counseling™ was chosen
for the organization itself. A more appropriate name, given
what NFCC does.
- Neighborhood Financial Care Centers™ for member offices.
A big plus: It uses the well-known NFCC initials.
- Money Action Plan™ (MAP) for the range of services
NFCC offers to anyone who comes in for personal counseling.
- Debt Solver Program™ for NFCC members’ debt management
service.
More naming success stories...
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