Section Introduction

Logo Development

• Naming
• Web Site Development
• TV Commercials (PSAs)

• Public Relations
• Corporate Communications

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Problem: Once NFCC had a new name, they needed a new logo — not drastically different from the current one, but updated for an organization with a revitalized mission. Also, many member agencies operated under their own unique names, so NFCC needed a logo treatment for that situation.

Solution: Boscobel created three new logos for NFCC: one for the association as a whole and two logo options for local agencies. We also established overall graphic standards, and we developed a new tag line, “People Who Care,” which highlights a major advantage of working with a nonprofit NFCC agency.

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