Section Introduction

Corporate Communications

• Naming
• Logo Development
• Web Site Development
• TV Commercials (PSAs)
• Public Relations

Scroll down to read project description

 

Problem: NFCC’s member agencies needed support from its parent organization. NFCC originally planned to produce a newsletter, but it soon became evident that a more substantial form of communication was required to establish their "thought leader" position.

Solution: Boscobel created the concept and layout for a series of “Credit Counseling Quarterly” scholarly journals addressed to members and creditors. The “Special Issues Paper” and “Credit Counseling Trends” electronic newsletter did double duty by serving members as well. Boscobel also helped NFCC begin keeping track of economic indicators and alerting members to new developments, thus broadening NFCC’s expertise and boosting its value to members.

Results: To name just one, the “Special Issues Paper” developed by Boscobel was awarded a Silver Inkwell by the International Association of Business Communicators for Excellence in Print Communications.

More corporate communications success stories...