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Problem: For a high-tech firm, MEGAXESS had a low-impact
Web site. The primary problem? Highly technical writing that
virtually no visitor could understand. A site that needed to
serve potential customers, remain consistently new and fresh,
make a favorable impression on potential investors and keep
the press informed was accomplishing none of those things.
Solution: Boscobel completely redesigned the Web site,
from how it looked to how visitors navigated their way through
it. A quick Flash intro made a good first impression (without
taking too long to load, making it consistent with the company's
brand) no less than seven elements on the home page changed
on a consistent basis, and all the text became user-friendly.
A comprehensive Press Room served as a 24/7 public relations
tool, accessible by journalists at any time.
Results: The Web Marketing Association (WMA) honored
the MEGAXESS site with a "Standard of Excellence" award
in their annual WebAward competition.
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