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Problem: MEGAXESS would soon have a new Web site, new
marketing materials, a whole new look that said, “We’re
a player in the QoS Assurance industry.” But no matter
how wonderful this new identity was, how would people know
about it? Especially with no budget for advertising.
Solution: Boscobel applied its public relations expertise
to secure earned media support from the national press. The
company received favorable coverage in The Washington Post and
its subsidiaries, plus InternetWeek and Smart Partner, just
to name a few within days of the launch. The coverage generated
immediate calls from potential customers and funding partners.
More public relations success
stories...
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