How a mega effort by Boscobel paid off for MEGAXESS.
Boscobel leapt into action on all fronts. We pulled together
a team to launch not only the new products, but also to launch
the company (which to this point had only been in research
and development). Within the tight timeframe we:
- Created a corporate identity that would work in both the
U.S. and Europe.
- Developed collateral materials that could be printed cost-effectively.
- Created a Web site that serves as the cornerstone of the
branding effort and is easy to update, keeping it fresh for
repeat visitors, and is modular so the company may use it
for eCommerce.
- Presented all of the above to the Board of Directors and
got approval to proceed.
- Used public relations strategies to bring third-party awareness
and credibility to MEGAXESS.
The ultimate goals were to generate new sales and funding
leads, and that’s precisely what happened. In fact, it
was just a few days until MEGAXESS began fielding calls from
potential funding partners who had heard of the company from
recent press coverage.
“I have heard countless compliments and positive remarks
about everything Boscobel has done for us,” said Terry
L. Purkable, V.P. of Marketing and Sales for MEGAXESS. “Our
new image, logo, letterhead, business cards, media kits — and
most of all, our Web site — have all been extremely well
received.”
What it means to you.
You only get one chance to launch a company or a product,
so you’d better have a marketing agency that knows how
to do it right. It’s all the more important when the deadline
is tight and there’s no time to revise a plan. When everything
needs to come together fast, count on the agency that’s
been there and done that: Boscobel.
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