|
Problem: MEGAXESS had no branding to speak of, and
what branding they did have was almost counterproductive — for
example, a logo so colorful it was too expensive to print,
and a Web site only a rocket scientist could decipher. The
company was eager to launch new products, but what they really
needed to do was create an identity for itself.
Solution: Boscobel created a new two-color logo that
was clean, sophisticated, and economical to print. Then we
consistently used the logo and other design elements in all
collateral materials — letterhead, envelopes, business
cards, and more, with different formats as needed for U.S.
and European use — plus a new Web site.
More branding success
stories...
|
Scroll
down to read project description