Problem: A minority-owned (8a) company providing solutions to the federal government, primarily to the U.S. Department of Defense, Innovative Logistics Techniques (INNOLOG) wanted to expand into the commercial sector. Their AssetIQ™ system did a terrific job of tracking assets through the life-cycle, but the company had no experience in the more competitive free market.

Solution: Boscobel helped INNOLOG with all the logistics of a major trade show, including demos of AssetIQ. We also set up and coached the client on how to give interviews that would interest various audiences, such as writers for trade publications. Then we used our PR skills to set up those interviews — half a dozen on the first day alone. In the private sector, INNOLOG had arrived.

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