Problem: With the manufacturing industry facing a shortage of workers skilled in math and science, GetTech.org, an organization funded, in part, by the National Association of Manufacturers (NAM) through our client, the U.S. Department of Labor and America's Learning eXchange, wanted to promote career possibilities to children in middle schools. Two public service announcements (PSAs) had been produced: one for kids and one for parents. But how could GetTech.org reach their targets, especially with a distribution budget of just $60,000?

Solution: Boscobel delivered the PSAs by satellite and/or hard copy to over 5,000 cable systems and TV stations nationwide. The spots played in nine of the top 10 markets and in 46 states. Boscobel was successful in getting stations to run the spots in the morning and afternoon, not the usual “graveyard shift” for PSAs.

Results: Total estimated airtime value for the first six months was nearly $2 million.

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