Problem: Excalibur Technologies Corporation had a presence in federal and commercial markets. The company had just acquired Conquest Software, giving it the ability to provide sophisticated text search and retrieval. Excalibur already had an agency in place to handle the commercial side, but how could Excalibur promote their new capability in the federal government?

Solution: Discovering virtually no awareness of Excalibur in the market, Boscobel established Excalibur as a resource for trade publications. Direct mail was a powerful tool, as well, with a six percent response rate. In all, Excalibur received more recognition in the first year with Boscobel than in the previous five years combined.

More public relations success stories.